Rathergate anniversary - 21 days and counting - Hollywood ads
L.A. Weekly contains an article about movie studios and their reluctance to continue wasting money on large ads in old media newspapers. The studios consider the readers of such papers to be "older and elitist."
Read chapter 5 of Hugh Hewitt's book, "Blog" for more information on trends in MSM/DNC readership.
The bad news trend for MSM/DNC outlets began before Rathergate. But Rathergate accelerated those trends.